Corporate Marketing NFTs
A client called me this week looking for an agency to do an NFT project for them. The response from one of my first-choice agencies for corporate NFTs was “We have too many NFT projects for clients. Not taking new work on till 2024.”
2024 – that is crazy! What is the old line about the people who made the money during the gold rush were the folks selling the picks & shovels not the prospectors?
You may not believe in NFTs – but literally hundreds of the world’s biggest brands are minting NFTs. NFTs are being used as an extension of the loyalty program and what is key about an NFT project is that in order to be successful you need to create a community around your brand. This is new territory for Marketers – but amazing if you can get it right.
Check out the full story in Day 7 of 7 Days of NFT Videos: “Corporate Marketing NFTs” https://lnkd.in/dNCK4yqH
Early movers in the space were fashion/luxury brands, then sports apparel, then liquor and fast food. Now – put bluntly if you have a consumer facing brand and care about the under-30s market, you should be looking at an NFT project. This is not my opinion but the opinion of the Global Head of Marketing at Penfolds when she was discussing their very successful wine NFT program on my podcast: “Web3: From Mystery to Mainstreet” – where I interview people from mainstream businesses about their successes with Web3 tech like crypto, DeFi, Metaverse and NFTs:
Hope you enjoy today’s 7th and final video. If you have watched them all, you deserve a Microcertificate in NFT-ery.
Day 1: “What is an NFT and what is Web3 & the Metaverse” please check it out at this link (will help to explain the characters too): https://lnkd.in/dcBCuytn
Day 2: “Flex Club NFTs like Bored Apes & CryptoPunks”: https://lnkd.in/dmR5eb3H
Day 3: “Art NFTs”: https://lnkd.in/dKpzTAJY
Day 4: “Collectible NFTs”: https://lnkd.in/dexCyBsh
Day 5: “Digital Twin NFTs”: https://lnkd.in/dvPpENfi
Day 6: “Gaming NFTs” https://lnkd.in/d6iFZhXU
Apologies for the film – I have suffered for my art. Now it is your turn.