Many Consumer Brands are Issuing NFTs as Their Next-Generation Loyalty Program

Many consumer brands are issuing NFTs as their next-generation loyalty program. Starbucks Odyssey, the chain’s Web3 loyalty program, just released its first collection of 2,000 limited-edition NFTs called “Stamps” on Thursday. While still in beta, the Odyssey program is invitation-only and prompts members to complete activities, quizzes, and in-store purchases in order to earn Stamps.

The “Siren Collection” of NFTs opened at 12 EST on Thursday and members were allowed to purchase two Stamps — all priced at $100. Upon its launch, the site experienced errors as it was overwhelmed by the traffic and the 2000-Stamp collection sold out in just 18 minutes, Coindesk reported.

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